Rta.ae website is more authority sites than dubaimetro.eu by looking on the numbers of backlinks in major search engine but when searching “Dubai Metro” in google.com, why dubaimetro.eu is first than the official website of RTA.
So let’s compare the two websites and see what rta.ae is missing and why they are below than dubaimetro.eu in google.com search engine.
This only proves that in SEO ( Search Engine Optimization), off-page is not only the key factor to achieve good rankings in search engine it should be balance between on-page and off-page optimization.
The On-Page optimization are based on the content and the structure of the website from clean coding, good navigation, domain, sitemaps, keyword-rich-url as well as meta tags such as keywords and description and lot more factors… This where the search engine spiders like (Google,Yahoo,Bing) start to index the website and analyze the whole content and assign key phrases / keywords that is appropriate for the website according to the factors that I mention in this paragraph.
In the other side, Off-Page optimization is done outside the website; this process is done by getting a lot of backlinks to maximized website’s performance to search engines by using the keywords that you want to rank in search engine. Article submissions, directory submissions are 2 samples of Off-page Optimization method.
Why is this site so highly ranked? What have they done to be ranked above official websites?
Even RTA.ae website is the official website for Dubai Metro, search engines will not know that. They need to instruct search engine spiders which content they will crawl. The keyword “Dubai Metro” should be use throughout the website which rta.ae is not doing which is in fact being done by dubaimetro.eu.
By Looking on the website of rta.ae, you can see that it has a lot of error like <title> <html><head> was used twice, no keywords & description found, not readable url, improper use of redirect , script called above <head> tag and a lot more. If I’m going to list them all and explain each of them it will take 4 to 5 pages or more to do that. Literally… and If you are a real website programmer and check the website, trust me you will hate the codes. The whole thing is an issue on their website and keyword density all through the content. These are the reason why dubaimetro.eu is highly ranked than the official website rta.ae
What should businesses do to make sure this does not happen to them?
Make sure they have proper working websites that is user friendly as well as search engine friendly, clean codes does not mean it should be always valid according to www.w3c.org to rank higher in search engine, but proper use of codes based on w3c.org will be one of a big reason in getting a high ranking in search engine.
I advice businesses to consult SEO Specialist. Web Programmer are different from SEO Specialist / SEO Consultant, programmer makes sure website is functioning no matter how it’s done even the codes are messy, which is definitely wrong and this is why a lot of “Real Company” are not in search engine or below than other spammy websites.. SEO Specialist makes sure that search engine spiders reach your website no matter where you are in the web and help you to rank your targeted keyword to achieve a certain objective as well as making sure that your website are following the standards web guidelines base on SEO factors .
As a SEO Specialist we always explain to clients that no matter how beautiful, useful content or even expensive your website is if no one is searching it, it will be useless.
What should the RTA do to make sure their real site ranks higher than the fakes?
A lot I mean A LOT!, especially in their website. Firstly I suggest fix the code structure of the website, focus more on On-Page optimization since they already build links for their sites.
Because Rta.ae caters loads of information about road and transport , I suggest a separate page for Dubai Metro and put all the news, article, videos in that pages and spread the keyword “Dubai Metro” throughout the page. Below are other lists of suggestions for rta.ae to rank in search engine more, than dubaimetro.eu for the keyword “Dubai Metro” that they can apply to the main site or to the dubai metro inside page.
URL – Include the keyword in the url it can be rta.ae/dubai-metro or rta.ae/dubaimetro
Keyword in title tag- using keyword in title tag make it easy for a user as well as for the search engine to know what is page all about without opening it. This is commonly seen in search engine result page (SERPS) when someone doing a search and show the websites that is available for a certain keyword. An example can be Dubai Metro – RTA Portal or Dubai Metro Project | RTA Portal.
Optimized meta keywords tag – make sure use only maximum 3 keywords for this page because the more keywords that they will use the lessen the density they will get. An example is “Dubai Metro” which has approximately 40,500 search a month, “Metro Dubai” which has approximately 2,900 search a month and “Dubai Metro Project” which has approximately 1,600 search a month. Keywords used are base on Google Keyword Research Tool.
Optimized meta description tag – making sure use descriptive one, include the keyword when creating meta description and make sure don’t use same description in all of the website pages.
Keywords on the Content – it should be placed at the top of your body tag (first paragraph) and as close to the beginning of a sentence as possible. Do not forget to use them again in each paragraph. Keywords should not be repeated one after another. They should also use “Dubai Metro” keyword within the last paragraph from the closing body tag. Make it also sure that they emphasize the keywords by make it italic, underline and bold.
And more… like text format such as h1 & h2 tags, image alt tags, comments tags, direct link pages, internal linking, non descriptive url and more.
If they will consider all the suggestions above they have the possibility to be in #1 in google search engine for the keyword of Dubai Metro.
Conclusion
Make sure choose a right SEO Company or SEO Consultant because getting your website climb to the top of the search engines for different phrases isn’t that hard. Now, by saying that, I don’t mean it’s easy either. It’s time consuming and tedious work, but the payoffs are worth it.
SEO Site Review: A deeper look on rta.ae website
Rta.ae website is more authority sites than dubaimetro.eu by looking on the numbers of backlinks in major search engine but when searching “Dubai Metro” in google.com, why dubaimetro.eu is first than the official website of RTA.
So let’s compare the two websites and see what rta.ae is missing and why they are below than dubaimetro.eu in google.com search engine.
This only proves that in SEO ( Search Engine Optimization), off-page is not only the key factor to achieve good rankings in search engine it should be balance between on-page and off-page optimization.
The On-Page optimization are based on the content and the structure of the website from clean coding, good navigation, domain, sitemaps, keyword-rich-url as well as meta tags such as keywords and description and lot more factors… This where the search engine spiders like (Google,Yahoo,Bing) start to index the website and analyze the whole content and assign key phrases / keywords that is appropriate for the website according to the factors that I mention in this paragraph.
In the other side, Off-Page optimization is done outside the website; this process is done by getting a lot of backlinks to maximized website’s performance to search engines by using the keywords that you want to rank in search engine. Article submissions, directory submissions are 2 samples of Off-page Optimization method.
Why is this site so highly ranked? What have they done to be ranked above official websites?
Even RTA.ae website is the official website for Dubai Metro, search engines will not know that. They need to instruct search engine spiders which content they will crawl. The keyword “Dubai Metro” should be use throughout the website which rta.ae is not doing which is in fact being done by dubaimetro.eu.
By Looking on the website of rta.ae, you can see that it has a lot of error like <title> <html><head> was used twice, no keywords & description found, not readable url, improper use of redirect , script called above <head> tag and a lot more. If I’m going to list them all and explain each of them it will take 4 to 5 pages or more to do that. Literally… and If you are a real website programmer and check the website, trust me you will hate the codes. The whole thing is an issue on their website and keyword density all through the content. These are the reason why dubaimetro.eu is highly ranked than the official website rta.ae
What should businesses do to make sure this does not happen to them?
Make sure they have proper working websites that is user friendly as well as search engine friendly, clean codes does not mean it should be always valid according to www.w3c.org to rank higher in search engine, but proper use of codes based on w3c.org will be one of a big reason in getting a high ranking in search engine.
I advice businesses to consult SEO Specialist. Web Programmer are different from SEO Specialist / SEO Consultant, programmer makes sure website is functioning no matter how it’s done even the codes are messy, which is definitely wrong and this is why a lot of “Real Company” are not in search engine or below than other spammy websites.. SEO Specialist makes sure that search engine spiders reach your website no matter where you are in the web and help you to rank your targeted keyword to achieve a certain objective as well as making sure that your website are following the standards web guidelines base on SEO factors .
As a SEO Specialist we always explain to clients that no matter how beautiful, useful content or even expensive your website is if no one is searching it, it will be useless.
What should the RTA do to make sure their real site ranks higher than the fakes?
A lot I mean A LOT!, especially in their website. Firstly I suggest fix the code structure of the website, focus more on On-Page optimization since they already build links for their sites.
Because Rta.ae caters loads of information about road and transport , I suggest a separate page for Dubai Metro and put all the news, article, videos in that pages and spread the keyword “Dubai Metro” throughout the page. Below are other lists of suggestions for rta.ae to rank in search engine more, than dubaimetro.eu for the keyword “Dubai Metro” that they can apply to the main site or to the dubai metro inside page.
URL – Include the keyword in the url it can be rta.ae/dubai-metro or rta.ae/dubaimetro
Keyword in title tag- using keyword in title tag make it easy for a user as well as for the search engine to know what is page all about without opening it. This is commonly seen in search engine result page (SERPS) when someone doing a search and show the websites that is available for a certain keyword. An example can be Dubai Metro – RTA Portal or Dubai Metro Project | RTA Portal.
Optimized meta keywords tag – make sure use only maximum 3 keywords for this page because the more keywords that they will use the lessen the density they will get. An example is “Dubai Metro” which has approximately 40,500 search a month, “Metro Dubai” which has approximately 2,900 search a month and “Dubai Metro Project” which has approximately 1,600 search a month. Keywords used are base on Google Keyword Research Tool.
Optimized meta description tag – making sure use descriptive one, include the keyword when creating meta description and make sure don’t use same description in all of the website pages.
Keywords on the Content – it should be placed at the top of your body tag (first paragraph) and as close to the beginning of a sentence as possible. Do not forget to use them again in each paragraph. Keywords should not be repeated one after another. They should also use “Dubai Metro” keyword within the last paragraph from the closing body tag. Make it also sure that they emphasize the keywords by make it italic, underline and bold.
And more… like text format such as h1 & h2 tags, image alt tags, comments tags, direct link pages, internal linking, non descriptive url and more.
If they will consider all the suggestions above they have the possibility to be in #1 in google search engine for the keyword of Dubai Metro.
Conclusion
Make sure choose a right SEO Company or SEO Consultant because getting your website climb to the top of the search engines for different phrases isn’t that hard. Now, by saying that, I don’t mean it’s easy either. It’s time consuming and tedious work, but the payoffs are worth it.