We Know Dubai

WeKnowDubai.com was launched in March 2007 to help people who want to know more about Dubai. The web site offers free information. Despite having an appealing site, the company found itself receiving a meager amount of Internet traffic and a few signed up  subscribers.  We initiated a search engine marketing strategy.

Goals

• Increase traffic and boost free subscriptions.
• Get immediate results to help beta test the Website.
• Keep initial Internet advertising budget low.
• Rank weknowdubai.com in all major search engine withe their selected keywords

Solution

SEODubai.org worked with weknowdubai.com to develop a comprehensive online marketing strategy. The first step was to bring their website up-to-date and reflect the superior quality of their service. “We created specific landing pages for their customers. Each landing page provided users the opportunity to sign on for a free subscription and information about Dubai.”

SEODubai.org also suggested a comprehensive search engine optimisation strategy that included improvements in the site navigation, underlying HTML design, inbound links and inclusion of fresh content on the site. The first series of changes were made to the structure of the web pages and web copy, in order to optimise the site for the most popular keywords, e.g. “Dubai”, “Dubai Information” and other relevant keywords. At the same time, a link development campaign was launched to increase the number of relevant inbound links and maximise the websites exposure.

Results

In just 4 months the site started ranking in the top 10 on all the major search engines for their most important keywords.

In order to further improve the website usability, accessibility and the search engine ranking, SEO Dubai developed  a fresh, new search engine friendly website for weknowdubai.com . Over the past few months the search engine ranking has continued to climb, bringing the website to the top 3 results for all their target keyphrases, and the traffic levels for the website have increased dramatically.