SE Traffic Review: Top UAE English Newspaper

Have you ever wonder who amongst in major newspaper company in UAE are getting a massive traffic through the Internet?

Let’s take a look on the top UAE English newspaper website and see their traffic ranking. I know that there are lots English newspaper in UAE but I would like to focus on the 3 major english newspaper in United Arab Emirates that I know, which I believe  the reputable and trusted broadsheet that exist in UAE and they are Gulfnews, Khaleejtimes and TheNational.

Gulf News (www.gulfnews.com) – It was launched on September 1 1996 seems to be the most popular with western expats. Broadsheet. Biggest selection of classifieds – property, cars, jobs. According to their website their online services includes the best of content from the main Gulf News newspaper, and up to the minute breaking news from around the Gulf region and the Middle East.

Khaleej Times (www.khaleejtimes.com) – According to their website Khaleejtimes was launched on 1978. The main competitor of Gulf News, seems to be more popular with the Asian community. Relatively good business section. Broadsheet. According to their site the broadsheet comprises of the general news section, the business pages and a lively sports section.

The National (www.thenational.ae) – It was launched on 17 April 2008 Abu Dhabi based broadsheet with lots of pages, lots of journalists, and lots of money. Owned by the Abu Dhabi government, published by Abu Dhabi Media Company. According to their website Thenational help to reinforce Abu Dhabi’s status as a global economic centre, as well as a political, cultural and social leader of the Arab world.

Here are the traffic ranking report according to compete.

As you can see in the above image. According to compete, Thenational.ae has now 34,246 Unique Visitors in July, growing a solid +42.66% compared to June leaving the Khaleejtimes behind the internet competition in terms of numbers which only has 30,204 Unique Visitors.

Comparing Thenational.ae which only exist for a year and Khaleejtimes that is already more than 3 decades in the country, I can obviously say that there is something wrong in Khaleejtimes website, Internet marketing team if they have one or in their web department.

I believe Khaleejtimes can do a lot better in their traffic numbers, they just need to search & analyse what is missing on their website which the two major English newspaper had it already.

How about gulfnews?! There are no doubt that gulfnews.com is still number one in traffic ranking if we are talking about numbers which has 61,577 Unique Visitors , though gulfnews and the rest of english broadsheet could not maintain their numbers which I believe that they still need a Search Engine Marketing team to handle and build their Online branding awareness.

If I’m going to give a one word to summed up their website traffic numbers what I can say to Gulfnews is “Bravo“, TheNational is “Impressive” and in Khaleejtimes is “Disaster“.