5 reasons why I think twitter is great tool for business

After my last post about “twitter tools that you must have”, here is my next topic which is 5 reasons why I think twitter is great tool for business.

First, oi! What is Twitter?

Twitter is an instant messaging made available to the public and you can talk about as much as anything with a limited of 140 characters. It began in 2006 and become a massive following since then.

There is no doubt that twitter is one of the Hot Social Networking website right now and  you all know that if you are a twitterers, that’s why I made this post to let you know why twitter is great tool for your business.

1. Building a relationship to the right audience.

   Of course before anything else, it is advisable to look for a right audience and create a good relationship. Twitter is a massive community and I bet you can find the right audience by following them and ask them to follow you in return. Letting them know who you are and what do you do to tweet rather than blasting business through twitterers. Talk to people first, answer some question if someone ask you, basically interact with others.

   This first reason allows you to communicate directory to your customers as well as other field in your niche/ business model..

2. Attracting New Customers

   Every time someone followed you, you can see a potential new client, this is another reason why twitter is good for your business because they can communicate to you directly and ask you anything related to your products and the good thing is you can reply them in a short period of time. You can also add existing customer and ask them to tweet some testimonial message about your product or services, and for that reason, other people will see you as a legit and a good provider.

3. Brand Presence

   It started with the large media company like CNN, The New York Times and Al Jazeera to use twitter as a model to adopt a push communication with the audience. Primarily news organizations feed headlines and breaking news, sometimes with links, which does add value for people who want an easy way to track the news.

   While the model dispels the myth that all social media is about a conversation, brand presence works well enough, provided the organization is large enough to have its own following (or maybe open to internal communication made public).

   So if you are already a branded company and want to get more presence in the internet, you should use twitter as a medium tool to interact with your audience.

4. Improving a Business Model

   Another great thing about twitter is not only getting customers & converts them to profit, as a company you can also get something like tips, strategy and other resources to improve you services or products. By following other company or twitterers who has the same field as you, you can share each other ideas to develop not only you as a twitterers as well as the company.

5. Learn, Share & Meet

   For me the last but not the least why twitter is great tool for business is learning, sharing and meeting with other fellow twitters. This reason will give you directly confidence building your product online or even outside the internet world.

   After learning and sharing with each other’s idea about your product or services that you offer, some twitter fanatic are building a twitter community where you can meet & socialize with other people. This is a great reason, because this people that you are reaching is the best way to spread your business offline as well as online, vital marketing will be needed for this.

I just have one twitter account and you can find me here.  I use it for a mix of fun, blog information, updates, and short messages to friends.

Give it a shot.  If you’re small or big company and need to keep several people updated, I think you’ll find it useful.