How to: Effective Keyword Research

Posted on 30. Sep, 2009 by Jon Edward Santillan in SEO Tips

There is no doubt that keyword research is a very important in SEO Campaign as well as PPC. Every SEO successful campaign lies in an effective keyword research. Don’t ever overvalue the importance of it by saying that this process in Search Engine Optimization is simple.

In PPC advertising you can test a vary of keywords rapidly and the changes can be made right away and see the impact of results immediately. On the other hand, In SEO, you have to stick on the key phrases/keywords that you chose at least long enough to get the page crawl by search engine spiders and index for the key phrases / keywords that you optimize and see the results after that. That’s why I suggest after doing the keyword research test first in PPC Advertising (If you have a budget) , and if the keyword you chose is effective then start  the SEO Campaign. So that, in the end all the tedious work that you’ve done is rewarding.

By targeting the wrong keywords, you not only put your money at risk, you are also wasting a lot of time and energy you put into getting your site to rank for the key phrase/keywords you choose. If you want to stay competitive, you can’t afford to do that. rRght?

What to consider for effective keyword research? (more…)

Top 10 Keywords in Dubai

Posted on 17. Aug, 2009 by Jon Edward Santillan in SEO Tips

If you are SEO specialist, seo/sem manager or seo consultant  in dubai this blogpost will might help you. By doing a keyword / key phrases research on what people are looking for and analysing how many of them, you can basically leverage your company site, blogs or pages that sits through to the internet by ranking your website in different serps and monetize it once you achive your ranking goal.

Do you know by using keyword research tools, you can see what actually people search? and not only that you can also see the approximately figures on how many people are searching for a specific keywords / keyphrases.

Let’s start by searching & analysing which keywords are people interested in when searching the search engines like Google, Yahoo & the microsoft search engine Bing.

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SEO 101 – Beginner’s guide to effective SEO

Posted on 01. Dec, 2008 by Jon Edward Santillan in SEO

SEO – Search engine optimization is a process of improving a website by optimizing internal and external aspects in order to increase the traffic of a website receiving from different search engine. Optimizing a website for search engine needs to look at so many unique elements to be consider a SEO friendly website.

This SEO beginner’s guide will describe some areas of Search Engine Optimization from keywords and key phrases discovery that will lead you to generate traffics, to making a site search engine friendly up to building a good links and marketing the website in a unique way.

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