There is no doubt that keyword research is a very important in SEO Campaign as well as PPC. Every SEO successful campaign lies in an effective keyword research. Don’t ever overvalue the importance of it by saying that this process in Search Engine Optimization is simple.

In PPC advertising you can test a vary of keywords rapidly and the changes can be made right away and see the impact of results immediately. On the other hand, In SEO, you have to stick on the key phrases/keywords that you chose at least long enough to get the page crawl by search engine spiders and index for the key phrases / keywords that you optimize and see the results after that. That’s why I suggest after doing the keyword research test first in PPC Advertising (If you have a budget) , and if the keyword you chose is effective then start  the SEO Campaign. So that, in the end all the tedious work that you’ve done is rewarding.

By targeting the wrong keywords, you not only put your money at risk, you are also wasting a lot of time and energy you put into getting your site to rank for the key phrase/keywords you choose. If you want to stay competitive, you can’t afford to do that. rRght?

What to consider for effective keyword research?

Keywords research tools, choosing long-tail or short-tail keywords and targeting a right keywords / key phrase are something that needs to be considered for effective keyword research.

What keyword research tools to use?
There are numerous tools in the market which help you do keyword research. I would still recommend the Google Keyword Suggestion Tool because first it is free and the data is from Google and second the integrity of the data is very high and of good quality.

You can also try Wordtracker and  Keyword Discovery so you can have something to compare with in terms of searches and competition for a certain terms in search engine.

Below are sample query that I’ve done using the keyword tools that I mention above.

Tool: Google Keyword Suggestion Tool
Data Source: Google search data
Website: https://adwords.google.com/
Free or Paid: Free and is part of your Google Adwords account.
Free version: https://adwords.google.com/select/KeywordToolExternal

Tool: Wordtracker
Data Source: Dogpile and other Meta Search Engines (Meta Search Engines are bot based search engines, but they do not seem to specify the details). Give search volumes based on the last 30 days.
Website: http://www.wordtracker.com/
Free or Paid: Paid but has a limited feature free tool.
Free version: http://freekeywords.wordtracker.com/

Tool: Keyword Discovery / Trellian
Data Source: 180 Search Engines, includes all major search engines. Complete list here. Data shows search volume per year and seems to com from any arbitrary data start month in the past.
Website: http://www.keyworddiscovery.com/
Free or Paid: Paid but has a limited feature free tool.
Free version: http://www.keyworddiscovery.com/search.html

Comparing the list of terms that populated by the keyword research tools means that the term “dubai hotels” indicates that this term is more popular  to the rest of the keywords / keyphrases.

Targeting keywords that right for your business

Now you have a list to choose from. The next this is choosing a right term for your business.  Targeting all possible search terms is importance so a smart way of choosing a keyword for your business can measures by the following:

• Number of Search - an estimated traffic that your website will gonna get in targeting a certain term.
• Keyword Competition – This measures the competitiveness of a certain keyword / keyphrase. This can be base in number of competitors and the strength of competitors base on different factors such as backlinks, age domain, quality content and more.
  

Choosing between long tail and short tail

A long-tail and short-tail keyword can also define as broad keywords and narrow keywords. A sample of long-tail can be “SEO Company Dubai” while a short-tail keyword cane be something like “SEO Dubai“.

When you compare the two keywords, ‘SEO Dubai’ has about twice as many competitors as “SEO Company Dubai’,  ‘SEO Dubai’ also gets far more searches each month. A small number of broad terms such as ‘SEO Dubai’ and ‘SEO’ account for a large proportion of searches but an equally large proportion of the searches are made up of millions of more specific search queries such as ‘SEO Company Dubai’. Below is an example graph that illustrates the short and long tail keywords.

You can see at the graph that the top  keywords bring in lots of traffic and each remaining keywords  bring a lesser amount of traffic that cumulatively totals a significant amount, but separately are not significant.

What does it all mean? Visitors who use long-tail keywords are more likely converts well as it is more specific.

Conclusion

When selecting your final keywords / key phrase, always remember what you need is those with lower difficulty ranking for your term, higher relevance means more specific in your target, and traffic that will benefit you with a higher value.

If you are SEO specialist, seo/sem manager or seo consultant  in dubai this blogpost will might help you. By doing a keyword / key phrases research on what people are looking for and analysing how many of them, you can basically leverage your company site, blogs or pages that sits through to the internet by ranking your website in different serps and monetize it once you achive your ranking goal.

Do you know by using keyword research tools, you can see what actually people search? and not only that you can also see the approximately figures on how many people are searching for a specific keywords / keyphrases.

Let’s start by searching & analysing which keywords are people interested in when searching the search engines like Google, Yahoo & the microsoft search engine Bing.

What I did is, I used the keyword Dubai and the tool populates all related keywords and keyphrases that is related to Dubai.

The image below shows the top 10 keywords which people searched for that is related in Dubai and the volum of traffic if people searching for an exact keywords and key phrases.

Just a note we are looking for Top 10 Keywords in Dubai and if you want to digg deeply on each top keywords / key phrases that I listed, just use some recommended keyword like google keyword tool and apply the same steps.

Once you choose your keywords you can now start optimizing your website. enjoy SEO in Dubai.

SEO – Search engine optimization is a process of improving a website by optimizing internal and external aspects in order to increase the traffic of a website receiving from different search engine. Optimizing a website for search engine needs to look at so many unique elements to be consider a SEO friendly website.

This SEO beginner’s guide will describe some areas of Search Engine Optimization from keywords and key phrases discovery that will lead you to generate traffics, to making a site search engine friendly up to building a good links and marketing the website in a unique way.

Keyword and Key Phrases Research
Choosing the right keyword is the key for SEO to be success and it is critical in the process of SEO. By not choosing a right terms or phrases it will be resulting in rankings that no one will ever search. Researching a keywords or phrases involves so many processes.

In searching targeted terms or phrases that are used by the type of people you’re looking for will certainly lead to visitors thinking the message you provide. However, terms and phrases that are too popular can be very difficult to rank highly in search engine because of the huge amount competition in a certain terms or phrases, it will certainly take several months or even years for optimizing a keywords or key phrases to come into culmination.

Some pointers that you need to know before researching a terms or phrases.

Brainstorming – Ask yourself which terms or phrases that your customer will type if they are looking for your products. List down some of the terms or phrases that you might think acceptable.

Analyze your Keywords/Key Phrases – Now a days it has several keywords research tool online. You can try Wordtracker, Overture or Google keyword tool . This tool offers keyword information about the number of times users perform specific searches. By using this tools you can see the actual data about the terms / phrases and get the right keywords for you.

Web usability
Another important issue in SEO is the usability of your website. It needs to be analyzed to make sure that the search engine spiders is able to quickly access all of the elements of your web pages and do not jump precipitately.

It should be consider, putting a high priority on web usability since it is not only affects the search engine spiders, but it also affects the user navigation, retention and convertibility.

Some of the webmaster’s have been built websites without SEO or web usability in mind and are now floundering at the bottom of the SE’s with low conversion rates on search engines and generating excessive bounce..

Navigational Architecture
Considering external access to your web pages you must also provide accurate and reliable internal access. The architecture from one page to another may not be an area of web development that you initially considered as a stage in the SEO process but it is. Search engine spiders and visitors can easily become lost in a site that has poor architecture that is difficult to follow.

Providing a SiteMap is alternative in good SEO practice, you can also use text because it allows the addition of keywords in anchor text.

Quality Content
Once everything is in place, from keyword / key phrase research up to usability of your website. The stage will be creating a highly optimized quality content.

Providing a unique information for your visitor is also a key for getting leads in search engine. When creating quality content, try to think outside the box, try to create a buzz, a post the never been seen in the internet marketing world. Adding keyword / key phrases in your content will help your website to be optimized.

Links Links Links
Until now link building has a bigger value when optimizing a website. A highly authority related web pages that link to your website is a higher value will give you by the search engines. Getting a quality links is a lot difficult for to many, that’s why link baiting and quality content is a good part building a backlinks.

Success in SEO campaigns does not rely on a single method of promoting a website. Search engines is using so many factors to rank a website in each and every page and it should be optimized in each of these ways. Continuing the SEO process will retain your website in search engines and building more links will continue to receive more traffic that will converted into leads.