I was talking to my friend earlier about search engine optimization, he then asks me how to use it and how to do it because he would like to join in a upcoming SEO Contest locally in the Philippines and he don’t know where to start. So I told him I’d rather make a post in this blog to save him time thinking, remembering what we’re discussing and he can comeback here and read again my post if he miss anything.

For me, to know SEO does not need any special expertise like doctors, engineers, accountant that have or need to have a degree qualification. SEO is just simple as 1,2,3 if you will just give an importance to it and you just need to consider all the basics and monitor and apply the rest that you’ve learn on your monitoring.

So what is the basic SEO?

If you are optimizing your website into different search engine, it’s a must to learn the search engines guidelines first on how your website can become search engine friendly and to aware your self which one to use and not to be mislead by reading ebooks on other websites. I will list below the 3 major search engine guidlines which is google, yahoo and msn so better to start with google with their guidelines

• search engine optimization guidelines
• how google crawl your website
• beware about paid links
• and others

yahoo has also a guidelines for webmaster about

• how to get listed in yahoo
• how to improve search engine ranking in yahoo

and of course MSN

• webmaster guidelines how to index your site for live search

Once you get to know search engine rules, you must need to follow and obey them. Knowing the rules and guidelines of different search engines, you can now get an idea how to get index your website.

So What’s Next?

After knowing the search engine guidelines the next step is the structure of your website and it’s called Onpage Optimization. The next important thing in SEO is how you will optimize your website for different purposes such as user friendlyness, usability, browser compatibilty, css & xhtml valid, canonicalization urls, basic redirection and more, anyway I will list it below so you can know more which part of onpage optimization you need to focus more.
note: below are not listed by importance, I just write what I think and give a short information on it.

1. Basic Redirection – www or non www
2. Filenames Canonicalization – urls that can be read by user easily and not just id’s
3. Website Stucture – (tables or tabless, xhtml and css valid, minimal flash object, headings like h1 to h6)
4. Tags Tags & Tags – (meta’s such as title, keyword description and countries ), alt tags in links and img alt tags
5. keywords / key phrases Density – keywords / key phrases over your content and other parts of your website
6. Quality Content – so we all know that Content is a King.
7. Sitemap – you know what this is right?

I am going discuss the above list on my next post if I have time to do it, and because this blog post is far from ending it I am trying to make it as simple as I can.

So after Onpage what is Next?

When your done doing your onpage optimization the next step is to market your website through internet and it’s called off page optimization. This part is a bit tricky for a start but once you know how to do it then it will be easy for you because you will do this over and over again. You will just remember that your creativity will come in this process the more clever you are the better. So how will you promote your website here are some list.

1. Social Media Tools – Promoting through Digg,Youtube Twitter, Propeller, Linkedin,Facebook and more.. just start searching and you will see more like millions.
2. Link Building via commenting, directory, rss, blogposting, forum posting, articles submission and more.
3. Viral Post – make an article or a blog post that will make a buzz like demo camp dubai or wordpress meet-up in dubai.

So the last process is monitor all the proces that you made and once you see the result go back to onpage optimization and tweak your website as per your analysis and apply the offpage optimization again.

It’s easy right? You just need to be passionate on it and of course just what nike said JUST DO IT! so happy optimization from SEO Dubai.

The credit crunch is affecting everyone because of the financial crisis acts as a chain and it affects around the world. In UAE, especially in Dubai, large companies have gone into administration in the past months. Taking your business to the next level is a highly risky in the current situation, however if your business know how to advertise in a better place than TV’s , radio’s and newspapers, this would generate more leads to you’re struggling company that needs to make ends meet.

The most important investment in any online business can make, is ensuring their website becomes the best it can be, by utilizing SEO (Search Engine Optimization. This is already proven by many, to have the best results in generating customer interest than any other way of advertising and in return the success of your online business will soar.

Why will you spend money in Search Engine Optimization in Dubai?

One of the main factor of a well planned and executed SEO marketing campaign is that it gives a far better (ROI) return on investment than traditional marketing techniques that I mention above, this because you target users very carefully in a strategy way. It ensures these users are most likely to be looking for a service(s) such as yours because of the search terms that you are targeting for. Thus there is a greater chance of these users converting into leads and increased your profit as a business company. Because of this “Value” for money aspect to Search Engine Optimization, organizations can turn to internet marketing as a way of channeling their existing marketing budget online and into a more fruitful area.

Only one thing that doesn’t seem to have been affected by the credit crunch is people who are using the internet. There has been no noticeable drop off in the amount of users utilizing search engines and so now more than ever is the time when raising your business online profile through ethical “White Hat” search engine optimization could prove a very profitable move.

As users become ever more careful about where and how they spend their money, your website needs to stand out from the crowd in order to attract their business, design, layout, and navigation can play a big part in this along with specific optimization for search engines. A good Search Engine Optimization company can provide a package which looks at all aspects of your online presence, from researching your target customers and what they normally type into search engines, to making sure your website meets W3C accessibility guidelines so that your site doesn’t miss out on potential customers.

Who yah gonna call when credit is tight?

If you need some help with your search engine optimization but you still feel the credit crisis and you cannot employ a fulltime SEO, you may want to consider hiring a SEO freelancer in Dubai. SEO Dubai dot Org are much less expensive than a larger company who are doing search engine optimization in Dubai and you can usually be assured of more personal assistance. If you are planning out several campaigns, working with an SEO consultant or freelancer is certainly more cost effective.

Your business enjoying front page results listings for the major search engines could be the very thing which helps you to beat the credit crunch and a professional SEO Consultant in Dubai can develop a dynamic strategy to help achieve this with your business.

How SEO works for your business? The limitless majority of online activity is based around search engines. Surfers rely on search engines to find what they are looking for. It is no surprise that getting first page search engine ranking has become a serious part of doing business online.

Search engine optimization is so important that many webmasters pay thousands of dollars to so called experts hoping to achieve first page search engine results.

In response to this demand, SEO Dubai industry has emerged that strictly caters to search engine optimization. Because of the lack of knowledge that surrounds search engine optimization, these companies can charge an arm and leg, literally thousands of dollars, to search engine optimize a site.
Nothing could be further from the truth.

SEO is not hard. SEO is not complicated and SEO can be done by anyone.

The truth is that search engine optimization is all about thinking like a search engine. This is the truth that search engine optimization firms don’t want you to know.

If you are ready to learn the power and benefit of being able to optimize your own site, keep reading. It may be the best thing you have ever done for your website.