I was talking to my friend earlier about search engine optimization, he then asks me how to use it and how to do it because he would like to join in a upcoming SEO Contest locally in the Philippines and he don’t know where to start. So I told him I’d rather make a post in this blog to save him time thinking, remembering what we’re discussing and he can comeback here and read again my post if he miss anything.

For me, to know SEO does not need any special expertise like doctors, engineers, accountant that have or need to have a degree qualification. SEO is just simple as 1,2,3 if you will just give an importance to it and you just need to consider all the basics and monitor and apply the rest that you’ve learn on your monitoring.

So what is the basic SEO?

If you are optimizing your website into different search engine, it’s a must to learn the search engines guidelines first on how your website can become search engine friendly and to aware your self which one to use and not to be mislead by reading ebooks on other websites. I will list below the 3 major search engine guidlines which is google, yahoo and msn so better to start with google with their guidelines

• search engine optimization guidelines
• how google crawl your website
• beware about paid links
• and others

yahoo has also a guidelines for webmaster about

• how to get listed in yahoo
• how to improve search engine ranking in yahoo

and of course MSN

• webmaster guidelines how to index your site for live search

Once you get to know search engine rules, you must need to follow and obey them. Knowing the rules and guidelines of different search engines, you can now get an idea how to get index your website.

So What’s Next?

After knowing the search engine guidelines the next step is the structure of your website and it’s called Onpage Optimization. The next important thing in SEO is how you will optimize your website for different purposes such as user friendlyness, usability, browser compatibilty, css & xhtml valid, canonicalization urls, basic redirection and more, anyway I will list it below so you can know more which part of onpage optimization you need to focus more.
note: below are not listed by importance, I just write what I think and give a short information on it.

1. Basic Redirection – www or non www
2. Filenames Canonicalization – urls that can be read by user easily and not just id’s
3. Website Stucture – (tables or tabless, xhtml and css valid, minimal flash object, headings like h1 to h6)
4. Tags Tags & Tags – (meta’s such as title, keyword description and countries ), alt tags in links and img alt tags
5. keywords / key phrases Density – keywords / key phrases over your content and other parts of your website
6. Quality Content – so we all know that Content is a King.
7. Sitemap – you know what this is right?

I am going discuss the above list on my next post if I have time to do it, and because this blog post is far from ending it I am trying to make it as simple as I can.

So after Onpage what is Next?

When your done doing your onpage optimization the next step is to market your website through internet and it’s called off page optimization. This part is a bit tricky for a start but once you know how to do it then it will be easy for you because you will do this over and over again. You will just remember that your creativity will come in this process the more clever you are the better. So how will you promote your website here are some list.

1. Social Media Tools – Promoting through Digg,Youtube Twitter, Propeller, Linkedin,Facebook and more.. just start searching and you will see more like millions.
2. Link Building via commenting, directory, rss, blogposting, forum posting, articles submission and more.
3. Viral Post – make an article or a blog post that will make a buzz like demo camp dubai or wordpress meet-up in dubai.

So the last process is monitor all the proces that you made and once you see the result go back to onpage optimization and tweak your website as per your analysis and apply the offpage optimization again.

It’s easy right? You just need to be passionate on it and of course just what nike said JUST DO IT! so happy optimization from SEO Dubai.

The credit crunch is affecting everyone because of the financial crisis acts as a chain and it affects around the world. In UAE, especially in Dubai, large companies have gone into administration in the past months. Taking your business to the next level is a highly risky in the current situation, however if your business know how to advertise in a better place than TV’s , radio’s and newspapers, this would generate more leads to you’re struggling company that needs to make ends meet.

The most important investment in any online business can make, is ensuring their website becomes the best it can be, by utilizing SEO (Search Engine Optimization. This is already proven by many, to have the best results in generating customer interest than any other way of advertising and in return the success of your online business will soar.

Why will you spend money in Search Engine Optimization in Dubai?

One of the main factor of a well planned and executed SEO marketing campaign is that it gives a far better (ROI) return on investment than traditional marketing techniques that I mention above, this because you target users very carefully in a strategy way. It ensures these users are most likely to be looking for a service(s) such as yours because of the search terms that you are targeting for. Thus there is a greater chance of these users converting into leads and increased your profit as a business company. Because of this “Value” for money aspect to Search Engine Optimization, organizations can turn to internet marketing as a way of channeling their existing marketing budget online and into a more fruitful area.

Only one thing that doesn’t seem to have been affected by the credit crunch is people who are using the internet. There has been no noticeable drop off in the amount of users utilizing search engines and so now more than ever is the time when raising your business online profile through ethical “White Hat” search engine optimization could prove a very profitable move.

As users become ever more careful about where and how they spend their money, your website needs to stand out from the crowd in order to attract their business, design, layout, and navigation can play a big part in this along with specific optimization for search engines. A good Search Engine Optimization company can provide a package which looks at all aspects of your online presence, from researching your target customers and what they normally type into search engines, to making sure your website meets W3C accessibility guidelines so that your site doesn’t miss out on potential customers.

Who yah gonna call when credit is tight?

If you need some help with your search engine optimization but you still feel the credit crisis and you cannot employ a fulltime SEO, you may want to consider hiring a SEO freelancer in Dubai. SEO Dubai dot Org are much less expensive than a larger company who are doing search engine optimization in Dubai and you can usually be assured of more personal assistance. If you are planning out several campaigns, working with an SEO consultant or freelancer is certainly more cost effective.

Your business enjoying front page results listings for the major search engines could be the very thing which helps you to beat the credit crunch and a professional SEO Consultant in Dubai can develop a dynamic strategy to help achieve this with your business.

If you are looking for a SEO company in Dubai you need to know what to be consider on choosing a SEO firm. Since the financial crisis, demand in SEO expert is increasing. Almost all the website are requiring to optimize their website to get a higher ranking in different search engine. Site owners specially in Real Estate agency in Dubai are trying to find the best SEO Dubai company that they could deal with. Since most of them are new in search engine optimization and want to increase their traffic using SEO, most of them still don’t know how to choose the best SEO company in Dubai.

To begin with, if you are looking for a SEO company in Dubai, do not be so excited by the things that they offer. There is something to be consider choosing a SEO firm and depends on the requirements that you are looking for. This list of the requirements will not only help you in choosing SEO Company in Dubai but you will also be more contented with the result that they will provide you.

Before anything else the first that needs to be considered is the objective of the SEO Company. There are numerous objectives that SEO companies use in order to accomplish the traffic that they require for a website. One of an example is using SEO black-hat method like Doorway pages, Cloaking and Hidden keywords. This will make you gain rankings for a short period of time but it will not be accepted in major search engines like Google. Once Google finds this black-hat method that a SEO company is using, it automatically removes the website from their data center.

SEO Company in Dubai that use these techniques are engaging in Black Hat SEO and you must avoid them like the affliction as they will get your site banned in Google.

Another requirement to be considered in looking for a “SEO Dubai Company” is the results that it can give your website to rank in search engine. This will have to deal with the search engines that the SEO Company had created popular searches with. Major search engines like Google, Yahoo & MSN are better than smaller ones. You should also consider the keywords or key phrases that the SEO Company is using to rank your website. There are a lot of programs to check if a keyword or key phrases is receiving a large volume of traffic. You should also consider that when a SEO Company ranks your website it should maintained the ranking position in a period of time. You can also check the results made by the SEO Company on previous projects. The website as a whole should be attractive for the possible audience. It should also maintain ranking for some time. Lastly, make sure that the website that the SEO Company is showing you is really their work. Look for their logo to confirm their work on it. Don’t be fooled with SEO Company who claimed a higher ranking website with a specific keyword or key phrases in search engine when in a real world they haven’t worked it yet or it’s not their worked.

The next requirement that you should consider is the support and the reports that the SEO Company gives to their client. Look for a SEO Company that is able to show reports on the ranks from the major search engines on a weekly or a monthly basis. You should be given detailed individual and overall report as well as the overview of the previous and present results of the ranking. Aside from these, the SEO Company should also be responsible in giving you recommendations on the steps that they need to do in order to maintain or further improve the ranking of the website. The work of the SEO Company does not end, instead they continually provide help and monitoring on your website to be able to produce the traffic that you aim.

And last thing that you should also consider is the price that you will pay for the SEO Dubai services. If you prefer to go with known and reliable SEO Company, be prepared to pay for higher fees. You can also find a new incoming SEO Company that promises to provide the same output. In cases like this, you should consider that there is a risk that you should take. Lastly, consider the references that the SEO Company worked with. They should be able to give you a list of their past clients who were satisfied with their services.

As a whole, in order to find the SEO Company for your site, you must be satisfied with the results that they made for their other clients. They must communicate with you well and will work on your request. There must be a good communication between the two of you. SEO companies are almost everywhere, choose wisely and choose well.

That’s it I hope this post will nourish you, and give you an idea how to choose a SEO Company in Dubai.