Yes finally! After a lot of thinking, talking, drinking I decided to make this website solely focused into SEO / SEM to become an Online  Community .

SEOdubai.org will start with a couple of authors who will contribute in this blog and hopefully we will grow in the future.

So I would like to welcome Allan Duncan, Dave Fuentes, Amjad Puliyali to SEO Dubai Team as a part of web contributor’s team. These members, who were kind enough to write for SEOdubai.org at no cost to promote Search Engine Marketing and it’s industry in the UAE.

I am extremely lucky to have this people to contribute in this blog, and I can’t wait to read their stuff. For more information about the contributors, you can check us at contributor’s page.

We are doing this because we want to promote Online marketing especially Search Engine Optimisation in United Arab Emirates. We want to spread  this in other emirates too not only in Dubai, that acquiring a RIGHT SEO Specialist, manager, consultant, firm or company to optimise your website will definitely boost your online successful rate.

We are here to give you useful information and tips about anything in regards of Internet Online Industry from SEO, PPC, Analytics, Affiliate, Social Media, Email Marketing and a lot more.

We are clever enough to give all this for free and not to ask you anything to give back … well if you can treat us for a drink, we will definitely accept it.

So stay tune because a lot of exciting stuff will happen in this website.

I’m about to write a blog post about detailed SEO analysis but I am still thinking which industry should I focus on and which website should I choose, but while browsing different websites in the UAE, I’ve noticed that most website I looked at has a common mistake and this is a simple one, an issue of their URL structure. So… Instead of writing a SEO Analysis which I will do it hopefully early next week I decided to write The Importance of URL Structure on a website and here it goes.

In a nut shell, What is URL(Uniform Resource Locator)?
URL a term on the web that describes the unique address of a webpage in WWW (World Wide Web), it’s a commonly known as “Web Address”.

It is very important for a website to have a structured URL because this will help search engine spiders to index the website. A proper systematic and organize descriptive filenames and categories for the pages of your website will increase your site’s visibility in search engine by indexing all of the pages, can increase your the website traffic and of course a good rankings in search engine for any given keywords.

These mistakes are  often overlooked by website developers. By not planning carefully their site’s architecture, they will end up with a random numbers, question marks, equals and other string parameter in their website URL. After that, once they discover that issue, they are looking for corrective after the website has been launch.

Imagine if you’ve read something and then after a few days you want to read it again which URL below would you prefer?

• http://www.mydomain.com/seo?ID =/20090827/Article/908269950/1138
• http://www.mydomain.com/seo/importance-of-url-structure

Will you still remember the first URL after few days? How would you know if the first URL given above is about “importance of URL structure”. You can’t right?!Because numbers are not easy to remember especially when other string are included like “?”, “=” and “/”

As opposed to the first URL, you can definitely remember the second URL in minute or even in seconds.

Here are some information that are most common issues that needs to be consider when constructing a URL of a website.

Keep it Systematic & Descriptive
Avoid using numbers as opposed to using descriptive and title of the content in the URL.The URL structure should be as simple as possible and constructed systematically as well as being comprehensible to users. That is using clear words rather than long parameters.

Optimize URL
If you’re targeting a keywords to rank in search engines like google, yahoo, bing and others. You need to consider optimizing your URL. Use the keywords that you want to target in your URL this will help search engine to index your web pages and clearly state which keyword that you are using by have the

Avoid Capital Letters
unlike a domain name, URL is case sensitive, so please… website developers don’t ever, ever allow any uppercase letters in your URL structure. Mixed cases can complicate and confuse.

WWW & non-WWW
As we all know that you can type your site with www or non www ex: ( http://www.mydomain.com or http://mydomain.com ) and you can see both same content of your website, but search engine treat this two separately. Search engine will choose one of them which is real depends on the inbound links and the other URL may not be counted and can be cost of your site be ban on the searching engines as it duplicates your website. The subject is also known as Canonical URL Issue in SEO industry.

To sum it up, even a website has best content; information must be reasonably organized for both search engine spiders and visitors to visit. It’s a bit pointless to put an effort in optimizing a Web page without giving users a simple access to that page’s content if they want to come back again. Badly constructed URL structures can constantly act as a stop sign to search engine indexing.

I believe that SEO in Dubai is not mature enough and companies must know and understand the real power of search engine, that’s why I decided to offer a free SEO service to spread the awareness not only SEO as well as the whole search engine marketing throughout the UAE.

So here it is, if you landed on this blog post and looking for a free search engine optimization to apply in your company website or in your blog, you are on a right page. Just take a few moments to answer a couple of question below and then we can continue.

• Are you a small to medium-sized business in UAE which has an existing website/blog? Or are you just getting started creating your own website/blog?
• Do you want lots of high quality traffic?
• Do you want to avoid paying thousands of Dirham’s to a SEO company to optimize your website?
• Do you want me to help you to optimize your website for Free!

If the answer to the above questions is “Yes!” then continue reading… But if you have any doubt or disagreeing in any of the above question then stop reading this post and hit the close button of your browser.

If you build it, they will come… right? They won’t — unless your Web site shows up in search query results and that is the power of search engine. No matter how fancy your website is if no one’s using it, it will be worthless.

What Now?

What you’re going to do is send me via email the link of your website including the type of business, the area that you are targeting, services that you are offering if any and the 3 main keywords that you want me to optimize. By the way Don’t forget to mention your name in the email incase you forgot.:) Below is the example format.

Website: www.seodubai.org
Business Type: Search Engine Optimisation
Target location: Dubai
Keywords: SEO Dubai, SEO Dubai consultant, SEO Dubai Services

*note: If you are not sure about the keywords just leave it blank and I will also help you to do a keyword research.

What’s Next?

After that I will send you a detailed SEO Review of your website which includes On-Page & Off-Page factors to help your website ranks in different search engine and after that we are going to start optimizing your website.

What’s the Risk?

Nothing… how is that sound. I am not going to touch any single files or get any user credentials of your website unless you will let me. I can just give you the complete detailed SEO Review and you can do the legwork.

What you will Get?

1. Website Review based on SEO Ranking Factors.
2. Step by step guide on how to optimize you’re website based on On-Page Factors.
3. Step by step guide on how to optimize you’re website based on Off-Page Factors.
4. A list of SEO tools that you can use to maintain your ranking in search engine.

Why Free? What’s the Catch?

Absolutely nothing. Well, actually there is. After I optimize your website I would like you to give me a feedback on what you think about the Search Engine Optimization and about the process that I apply on your website, if there is any improvement in your website in terms of traffic, leads, indexing, ranking or anything that affects your website. Don’t worry I accept negative feedback which I believe it won’t happen.

Ok… Let me participate!!!

Easy Cowboy!!! Just for an info: Because I am doing this in my own free time I will just going to pick 2-3 websites which I believe it’s worth helping, so I can maximize my time to monitor and analyze each websites.

SO What you are waiting for!!! Send me an email now through info@seodubai.org including the details I mention above and let’s start the ball rolling.

Submission of Entry ends on August 22.

A Little Disclaimer:
I will not accept sites that contain profanity, hatred, propaganda, racism, warez, nudity, gambling, hacking activities, use of tobacco products, drugs, violence, firearms, weapons, degradation, harm, slander, cult activity, pet pages, personal home pages, vampirism, witch craft, gang related activity, role-playing (fantasy). I prefer not to review these types of sites.

Who behind this FREE SEO thingy?
You can view my profile in LinkedIn or in my personal website .