Let’s take a look on this website I found.

http://www.sentinelbusinesscentres.com/express_business_setup.php

and if you search for: ( copy the whole text below and search it in google )

allinurl: express site:www.sentinelbusinesscentres.com

or ( copy the whole text below and search it in google )

allinurl: express business setup site:www.sentinelbusinesscentres.com

You get 0 results. Whereas: ( copy the whole text below and search it in google )

allinurl: express_business_setup site:www.sentinelbusinesscentres.com

the page shows up in the results fine.

In July 2007 San Francisco Wordcamp, somebody blogged and said that Matt Cutts had shared in an audience and said that  underscore in URL would soon to be treated as word separator.

But what he actually dis say that year was

Google was looking at that now” and it is NOT a “done deal at this point.

If you’re starting fresh, I’d still pick dashes.

If you are starting a new site and you are thinking which is a better choice, go with the Hyphen.  Hyphen is the recommend choice by most optimizers and even Matt recommended that you go with hyphens or dashes.

Google treats hyphens and underscores/dashes differently so better think again when creating your URL pages. You also have to consider your URL structure when creating website for you to increase your site’s visibility in search engines.

This is one of the easiest way to obtain a backlink to your website but there are pros and cons of using the Link Wheel if you will not use it properly but first I am going to discuss what link wheel is and how this works.

What is Link Wheel?
Basically, Link Wheel is a group or a large number of websites (Web 2.0) sharing links to each other and then pointing to a website that you want to rank in search engine or to gain traffic. Below is the simple illustration of link wheel for a better understanding.

How Link Wheel works?
In theory, a search engine depends on the quality of backlinks to rank in search engine and that is one of the main factors in ranking a website. Above image illustrates that all web 2.0 website are linking to each other in a wheel “O” manner and at the center is your website which receives backlink to each web 2.0 websites.

A simple link wheel composes of 4, 6, 8 up to 10 web 2.0 website linking to each other. There are also advance and more advance types of link wheel which compose of 10 up to hundreds of web 2.0 websites. Below is an example illustration of advance link wheel.

The 2^nd image illustrates the web 2.0 become the sub wheel and the main website is the focus wheel and another group of link wheel pointing to your sub wheel which is the web 2.0 websites.

The more advance link wheel are mostly the same as the above image which is a link wheel within a link wheel the only difference is more web 2.0 websites are included.

Using Link Wheel method in ranking website in Middle East.

If you remember I post list of social media Middle East website. You can use that as a sub wheel pointing to each other and points to your focus wheel. A simple example of Link Wheel Middle East.

Because this is a simple & efficient way to get a backlink for your website, overusing of this method will definitely ban you in search engine.

So use it wisely and try a different combination of link wheel so you can define your own link wheel strategy.

Happy Link Building!

In a nut shell, What is URL(Uniform Resource Locator)?
URL a term on the web that describes the unique address of a webpage in WWW (World Wide Web), it’s a commonly known as “Web Address”.

It is very important for a website to have a structured URL because this will help search engine spiders to index the website. A proper systematic and organize descriptive filenames and categories for the pages of your website will increase your site’s visibility in search engine by indexing all of the pages, can increase your the website traffic and of course a good rankings in search engine for any given keywords.

These mistakes are  often overlooked by website developers. By not planning carefully their site’s architecture, they will end up with a random numbers, question marks, equals and other string parameter in their website URL. After that, once they discover that issue, they are looking for corrective after the website has been launch.

Imagine if you’ve read something and then after a few days you want to read it again which URL below would you prefer?

• http://www.mydomain.com/seo?ID =/20090827/Article/908269950/1138
• http://www.mydomain.com/seo/importance-of-url-structure

Will you still remember the first URL after few days? How would you know if the first URL given above is about “importance of URL structure”. You can’t right?!Because numbers are not easy to remember especially when other string are included like “?”, “=” and “/”

As opposed to the first URL, you can definitely remember the second URL in minute or even in seconds.

Here are some information that are most common issues that needs to be consider when constructing a URL of a website.

Keep it Systematic & Descriptive
Avoid using numbers as opposed to using descriptive and title of the content in the URL.The URL structure should be as simple as possible and constructed systematically as well as being comprehensible to users. That is using clear words rather than long parameters.

Optimize URL
If you’re targeting a keywords to rank in search engines like google, yahoo, bing and others. You need to consider optimizing your URL. Use the keywords that you want to target in your URL this will help search engine to index your web pages and clearly state which keyword that you are using by have the

Avoid Capital Letters
unlike a domain name, URL is case sensitive, so please… website developers don’t ever, ever allow any uppercase letters in your URL structure. Mixed cases can complicate and confuse.

WWW & non-WWW
As we all know that you can type your site with www or non www ex: ( http://www.mydomain.com or http://mydomain.com ) and you can see both same content of your website, but search engine treat this two separately. Search engine will choose one of them which is real depends on the inbound links and the other URL may not be counted and can be cost of your site be ban on the searching engines as it duplicates your website. The subject is also known as Canonical URL Issue in SEO industry.

To sum it up, even a website has best content; information must be reasonably organized for both search engine spiders and visitors to visit. It’s a bit pointless to put an effort in optimizing a Web page without giving users a simple access to that page’s content if they want to come back again. Badly constructed URL structures can constantly act as a stop sign to search engine indexing.